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Good Wednesday morning to you!
 

Happy birthday, MTV! Yes, it was 40 years ago when the music video cable channel introduced itself to Americans and changed how generations of people listened to music.

MTV launched in 1981 with the phrase “Ladies and gentlemen, rock and roll” played over clips of the space shuttle launch countdown and the launch of Apollo 11, followed by the MTV theme song playing over the American flag. Of course, none of us in Iowa saw that, unless we were in New Jersey at the time. We wanted our MTV, but we were not yet cool enough here to have access. But, not too much later, we got our MTV.

The first music video on MTV may have been The Buggles’ “Video Killed the Radio Star,” but my friends and I spent countless hours watching videos from Def Leppard, Golden Earring, Madness, Eurythmics, the Fixx, Men at Work, the Human League, Billy Idol and others. We chanted with Sting and the Police, stating, “I want my MTV!” The whole thing was amazing. We fell into their promotions scheme with our MTV shirts, buttons, posters and hats. It was part of who we were and what made us different from generations before us. Cable TV became essential, and TVs in dorm rooms across America were almost always on and tuned in to MTV.

We regularly viewed “Top 20 Video Countdown,” “The Week in Rock,” “Remote Control” and “Headbangers Ball,” and we could not miss the annual Video Music Awards. The spring break coverage in Daytona Beach introduced mainstream America to our mayhem, and we felt like we knew VJs Nina Blackwood, Mark Goodman, Alan Hunter, J.J. Jackson and Martha Quinn.

MTV said it was targeting an audience of ages 12 to 34 but quickly learned that more than half of its audience was 12–24, watching up to two hours a day. If anything, that seems low.

We apparently outgrew MTV, and new generations were not as fascinated with it as we were. New forms of listening and viewing music on demand developed, and MTV viewership plummeted. An onslaught of reality TV shows and other efforts changed MTV from a music video station to something that is indescribable today.

It is easy to forget how important MTV was to a generation of music listeners and viewers, and how quickly it became mostly insignificant. It is a reminder of how our habits change and how quicky new technology can have an impact without us fully realizing it.

Meanwhile, we can reminisce. We have all aged and changed, but it’s OK to admit that we still want our MTV.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
shane@dmcityview.com
515-953-4822, ext. 305

 

Your Clear Mortgage forecast from Jason Parkin

Another warm and breezy day is ahead today. Dry conditions persist after that into the weekend. The next real possibility of rain looks to come on Sunday.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

 
Things To Do
 

Wednesday, Sept. 8 at 12:08 p.m.
⇛The IOWA CUBS
At: Principal Park in downtown Des Moines
Info: Visit www.iowacubs.com for ticket information, official start times and updated information. Cubs play at home each day through Sept. 12.

 
Featured Home For Sale
 
Attention realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
 
502 6th Street NW
Altoona, IA 50009
$235,000
 
This well loved ranch is ready for the next family. This is an original Stubbs built home on a cozy corner lot in the heart of Altoona. The formal dining room greets guests as they walk into the family room. Center attention is given to the brick fireplace. The kitchen, with all appliances included, offers a dining area with doors to one of the two decks with this home.....
 
Find Out More!
 
Traffic 
 

Here are today's mobile radar locations for the Des Moines Police Department. Please drive safely!

300 block N.W. Aurora Ave.
800 block Euclid Ave.
3300 block Cornell Ave.

The intersection of Urbandale Avenue/Leado Avenue at 34th Street will be closed now through Monday, Nov. 1, 2021. This intersection closure is necessary for intersection replacement as part of the 34th Street and Urbandale Avenue Sidewalk & Intersection Improvements project.

 
A.M. Headlines

FROM KCCI: Multi-vehicle crash on I-35 results in two fatalities

DES MOINES, Iowa — Two people died on Interstate 35 Tuesday following a crash involving several vehicles. The Iowa State Patrol confirmed that the double fatality crash occurred just before 2 p.m. south of Ames. According to authorities, a semi-truck crashed into the trailer of another semi before hitting a van and truck. ...READ MORE FROM KCCI

FROM WHO-TV: Cyclones, Hawkeyes both ranked in AP top 10 heading into Cy-Hawk football game

AMES, Iowa — The Iowa State Cyclones and the Iowa Hawkeyes are both ranked in the AP top 10 heading into the highly anticipated Cy-Hawk football game on Saturday. Iowa State is ranked No. 9 in this week’s AP Top 25 Poll. Iowa is ranked one spot behind at No. 10.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Donald Trump to host rally in Des Moines next month

DES MOINES, Iowa — For the first time since losing the 2020 election, former President Donald Trump will return to Iowa to hold a rally in Des Moines on Oct. 9. According to a release from Trump's campaign team, the former president will welcome supporters at the Iowa State Fairgrounds starting at 7 p.m..... READ MORE FROM WOI-DT Local 5

 
The Score
 
Iowa Cubs: The Toledo Mud Hens (63-46) hit three home runs including a grand slam to take game one of the series over the Iowa Cubs (45-64) by a score of 8-2, Tuesday at Principal Park. ... READ MORE
 
MLB: Twins 3 Indians 0, Orioles 7 Royals 3, Reds 4 Cubs 3, Dodgers 7 Cardinals 2, White Sox 6 Athletics 3  ...READ MORE
 
 
CITYVIEW's Best Of Des Moines 2021
 

Nearly 14,000 votes were cast in the 2021 CITYVIEW Best Of Des Moines readers' poll.

Best Local Place To Bowl
1. Great Escape
2. Warrior Lanes
3. Air Lanes

[...]

 
Read more
 
Personalities
 

Meet Amanda Gaul: English teacher at Waukee High School.

What is your No.1 challenge as an English teacher?
“Studies show that quality timely feedback has a big impact on student learning, so I strive to return student work quickly. However, the volume of writing I receive makes that a challenge. I constantly search for ways to better manage the workload because my default is to just stay up until it gets done. I talk with my students a lot about setting appropriate boundaries and prioritizing their health, but I definitely need to do a better job of modeling that.”

[...]

 
Read more
 
Jobs

Place your help wanted ad in the list below for FREE! Email to pat@dmcityview.com. And ask us about upgrading your FREE ad with a display ad in any of our publications.

APPLIANCE TECHNICIANS, HVAC TECHNICIANS/APPLIANCE DELIVERY AND INSTALLATION

DELIVERY DRIVER ...

HOUSEKEEPER ...

LPN ...

CARPENTER ...

LANDSCAPING HELP ...

RESTAURANT MULTIPLE POSITIONS ...

SALES TEAM MEMBER ...

CONSTRUCTION CREWMEN...

MAINTENANCE HELP ...

& MANY MORE!

 
Snapshots
"That moment when your devious plan is discovered." — Photo by Paul Houston
 
Share your favorite snapshots! Email to tammy@iowalivingmagazines.com to be included in an upcoming Daily Umbrella!
 
 
Digital Editions
 
Lake Panorama Times and lakepanoramatimes.com are a monthly newspaper and website of Big Green Umbrella Media. The print version of Lake Panorama Times is mailed to the home address of every property owner and home owner on Lake Panorama for free each month, making it the strongest method to deliver news and information to residents of the lake. This website offers additional news items and archives, all available for free.
 
 
 
Featured Events
Birthdays and Notables!
 

Happy Birthday Kerry Jordan!

Happy Birthday to these celebrities:  Pink, Wiz Khalifa, Martin Freeman, David Arquette, Lauren Hashian, Bernie Sanders, Chumlee, Peter Sellers, Brooke Burke

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

 
Poll of the Week

If you could see one of these comedians perform today, which one would you pick?

George Carlin
Richard Pryor
Robin Williams
Redd Foxx
Joan Rivers

 

Results of last week's poll:

Would you wear a seat belt in your vehicle if the law didn’t require it?

Yes - 85%
No - 15%

 
Morning Chuckle
 
YESTERDAY'S RIDDLE:
WHY ARE FROGS RARELY ANGRY?
They eat what bugs them! — Gail Tomlinson
Others: "Frogs are rarely angry because they're always hoppy," Robin Hrubetz and Rex Post
 
TODAY'S RIDDLE
What does a frog drink if it wants to lose weight?
 

Have a guess? Email tammy@iowalivingmagazines.com 

 

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!

 

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Johnston, Iowa 50131

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