Most of you who are reading this newsletter are doing so through a free daily email that is sent to you each weekday morning. That has been our primary focus in building our readership.
Others of you are visiting www.thedailyumbrella.com and viewing the content online.
Some of you connect with us via Facebook, Twitter or Instagram from our CITYVIEW or Iowa Living magazines social media accounts.
And an increasing number of you are reading via my posts on LinkedIn.
We are now also working on a text messaging option for those who prefer to receive access to the Daily Umbrella in that fashion. More to come on this soon.
The bottom line is that we have to try a lot harder to reach people today, as the communication methods are aplenty and varied. Gone are the days when the majority of residents simply read the daily newspaper each morning or watched one of three TV stations each night.
If you are a regular reader of this column, you know about my reservations to put too much trust (or personal data) in the Big Tech companies. Unfortunately, they are a necessary evil in the process, at least until Congress reins them in.
Meanwhile, I am asking a favor. If you enjoy this newsletter, would you please share it with five or more of your friends or family members through one of the aforementioned mediums? Be sure to tell them that they can unsubscribe at any time, and that we don’t collect or sell their personal data… ever.
I appreciate your help as we continue to grow and improve the Daily Umbrella and our communication methods. And if you have a suggestion on another way we should be sharing this newsletter, please let me know.
Have a fantastic Friday, and thanks for reading.
Shane Goodman President and Publisher Big Green Umbrella Media shane@dmcityview.com 515-953-4822, ext. 305 |