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Good Monday morning to you!

Hy-Vee says it will not be distributing its weekly flyers in newspapers and shopping guides starting March 31. Yes, you have heard this before, as the grocery store chain announced similar efforts in the past and then faced backlash from customers and some store managers. Even so, Hy-Vee seems bound and determined to make this happen.

If you live in Des Moines or the suburbs, you may not think this is a big deal, and it probably won’t be to you. You can’t blame Hy-Vee for seeking options other than The Des Moines Register. In the rural communities around the state, the story is different. Community weeklies and shopping guides continue to be dominant and trusted sources for information. Residents in rural areas are using digital options, but when it comes to wanting to know the truth about what is happening in their communities, they turn to their local newspapers and shopping guides — not so much at 19 years old, but certainly when they buy homes, pay taxes, raise children… or start paying for their own groceries. Readership audits from companies like Circulation Verification Council prove it.

We reached out to Hy-Vee for comment on this decision, and “Cindy E” emailed us a reply, stating, “Our research is showing that many of our customers are moving in a digital direction, especially now that QR codes, websites and apps are being used by multiple retailers across the nation.”

She went on to share, “Shoppers who choose not to or are unable to use this technology can still find our print ad and deals in the store every week.” What about reaching the potential customers who aren’t in the stores already, or the ones who refuse to surrender their personal data?

I managed a newspaper and shopping guide several years ago in a rural community, and a local grocery store manager and I met about his advertising. He told me, “Listen, I need you, and you need me. Let’s take care of each other. All I ask is that you be fair with me, and I will do the same with you.” We had a mutually beneficial relationship for years. It is how we both did business then, and how we both do business today.

Years later, I worked with another grocery store manager who pulled his advertising from our publications but still wanted us to publish photos from their events and giveaways. We were good enough for their news releases but apparently not good enough for their advertising. That didn’t work for me, and they were soon out of business.

Hy-Vee is another story. They are an incredible grocery store chain with an incredible Iowa history. I simply hope they don’t forget about the folks who helped them get there, which includes the many dedicated employees of newspapers and shopping guides across the Midwest and their hundreds of thousands of readers. They, too, have been helpful smiles in every aisle.

Have a magnificent Monday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

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Your Clear Mortgage forecast from Jason Parkin

Today will be our last chilly day before a warming trend brings temperatures into the 40s Tuesday through Thursday. Friday and Saturday bring rain and snow chances to Iowa.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

The Scene

Tangerine at the Art Center has reopened, and customer favorites are back including crave-worthy quiche, seared salmon filet, the cafe burger, and a daily soup to warm you up. At this time, Tangerine will be serving lunch from 11am - 2pm on Wednesdays, Thursdays, and Fridays. Walk-ins welcome. Reservations are available for parties of 6 or more at tang4000@gmail.com or 515-720-7510.

Things To Do

Monday, Jan. 10
Bingo & Mules at The Hall
At: The Hall in Valley Junction, West Des Moines
Info: Bingo, food and drink. 111 S. 11th St., West Des Moines. Starts at 6:30 p.m.

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
1820 Andrews Drive
Pleasant Hill, IA 50327
This immaculate home is nestled on sough out Copper Creek Golf Course in Pleasant Hill. Open floor plan features high ceilings in great room w/fireplace. Formal dining & large eat-in kitchen offers space to entertain family & friends. Generous amount of cabinets complement gorgeous granite counters and desk area. ...
Find Out More!

FROM KCCI: Reporters denied access to Iowa Senate floor, breaking century-old tradition

DES MOINES, Iowa — When state senators head back to the statehouse for the 2022 legislative session, journalists will not join them on the Senate floor. Instead, reporters will have to cover the state law-making process from the upstairs senate galleries. The decision was made by the GOP-controlled Senate leadership. Senate Republican spokesperson Caleb Hunter said in an email that "the principle dilemma faced by the Senate is the evolving nature and definition of media."  ...READ MORE FROM KCCI

FROM WHO-TV: Historically Black Des Moines church experiences bomb threat before Sunday service

DES MOINES, Iowa — Des Moines police are investigating a bomb threat made against a Black church congregation hours before their worship. According to the Des Moines Police Department, a person claimed in an online message to a grief counselor that they had placed explosives around Burns United Methodist Church on Martin Luther King Jr. Parkway.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Iowa labor commissioner says state won't enforce vaccine mandate for businesses

Roberts' announcement came as the Supreme Court heard arguments over whether the Biden administration has the authority to impose that mandate... ... READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2022

The polls have closed, the results have been tallied, and the 2022 Best Of Des Moines readers' choices will be announced soon! Watch for results in the February issue of CITYVIEW!


Unique dogs

By Jackie Wilson

There are only 2,000 Ridgebacks registered with the American Kennel Club in the U.S., but Kelly Read (pictured) and her husband Larry have two of them.
Two dogs, originally bred to keep lions at bay and protect hunters in Africa, have made their way to their new home in Altoona.

Winnie and Walter are Rhodesian Ridgeback dogs. Their owners, Kelly and Larry Read, obtained the half-sibling dogs from Texas. The dogs are 1 and 2 years old.

Rhodesian Ridgebacks are named for a ridge on the back, a long strip of backward-growing fur down the center of their spine. Ridgebacks contain Great Dane in their blood lines.


Read more

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See all jobs listings

Photo by Tammy Pearson


Email to tammy@iowalivingmagazines.com to be included in an upcoming Daily Umbrella!
Digital Editions

Join more than 100,000 central Iowans who read CITYVIEW each month in print and online. Pick up a copy at nearly 700 locations across central Iowa, or receive the digital edition delivered to your email in-box. View this month’s digital edition here.

Birthdays and Notables!

Happy Birthday to these celebrities: Rod Stewart, Sarah Shahi, George Foreman, Pat Benatar, Donald Fagen, Ian Poulter

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Poll of the Week

Should masks be mandated in Iowa right now in an effort to stop the further spread of COVID-19?

Not sure


Do you make New Year’s resolutions?

Always - 13%
Sometimes - 26%
Never - 61%

Morning Chuckle

Where does a mouse get a new tail?

A RE-TAIL STORE! Thanks for the answers Gary Winter, Judy Anderson, Lori Bluml


What do you call  a dog that sneezes?

Have a guess? Email tammy@iowalivingmagazines.com 


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