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Wednesday, April 20, 2022
Good Wednesday Morning to You!

A few decades ago, I participated in a continuous quality improvement training class, an in-depth study of the statistical control principles promoted by W. Edwards Deming. One of the many lessons I learned in these training sessions was the definition of “quality.” Our instructor, Bob Gelina, said this one word can be defined in just two words: low variation.

In the world of process improvement, this is certainly true. The more we can do to avoid the spikes of change, the more consistent and predictable our output will be. Makes sense.

On the consumer end, quality may have a different definition, and it varies by each person’s expectation.

My first luggage was an inexpensive set that was quickly trashed after a few visits to the airport. When Jolene and I were married, we received a high-end set as a gift. It was also quickly trashed after a few visits to the airport. As a result, I now only buy inexpensive sets of luggage and plan on replacing them as needed. Quality doesn’t seem to matter much with luggage, at least in my experiences.

Shoes are another story. A few decades ago, I worked with Jeff Watts, the owner of a Des Moines clothing store called Bond’s of Beaverdale. As a young man in the business world, I needed to dress more professionally, and Jeff was a great help with suits, shirts and ties, which were standard wear of the time. The store also had a selection of high-end dress shoes that I wasn’t ready to step up to, despite Jeff’s encouragement. As my income increased, and Jeff’s sales pitch continued, I finally decided to ante up and buy a pair of shoes that cost three times as much as I had ever spent prior. “It’s an investment you won’t regret,” Jeff told me. And he was right. I had those shoes re-soled twice, and they lasted for more than a decade. I eventually tossed them only after a piece of sharp metal cut through the top of one. Quality, in this case, did prove to matter.

Our throw-away society is troublesome, and I am certainly part of the problem. In our efforts to pay the least amount that we can, we often settle for lower quality. Sometimes that makes sense, but more often it results in rapidly expanding landfills full of broken stuff.

Unfortunately, the mass production of these throw-away items has become standard. The variation is low, and the output is predictable. With that in mind, the process may be quality, but the products created typically are not. We live and learn, hopefully. Meanwhile, this dilemma may be defined best in six words: You get what you pay for.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

Rain chances will be with us throughout the day today, ending by evening. It’ll be a breezy one as well. Thursday should be nice, with lighter winds and a high in the upper 60s. Friday will bring morning rain and a high around 72. Rain chances return on a windy Saturday.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Things To Do
Water Wise Walk: Robert D. Ray Asian Garden

Wed, April 20, 5:30 – 6:30 p.m., Greater Des Moines Botanical Garden, 909 Robert D. Ray Drive, Des Moines

In the Water Wise Walk series, we will highlight the ways we garden with water conservation in mind. For the final session, take a stroll through the Robert D. Ray Asian Garden, designed to embrace its place within the floodplain of the Des Moines River. Pre-registration required. Register here.


Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
1312 Buchanan St,
Des Moines, IA 50316
Light, bright, and stylish. This traditional four bedroom home has all the space you're looking for wrapped in a tidy and modern package and in a convenient location. Just five minutes from downtown and near restaurants and healthcare options, this home has been tastefully updated and is ready for new owners. Beautiful flooring and natural light fill the main living space which features both a living room and formal dining room. ... SEE MORE ABOUT THIS LISTING
See More Homes For Sale

FROM KCCI: Bill filed to attach photos to everyone missing on state database heads to governor's desk

More missing Iowans could soon have a photo attached to their name and description on the state's missing persons database. On Tuesday, the Iowa Senate passed a bill unanimously. The bill allows a police agency to share a driver's license photo when someone is missing, or when that person is suspected to be involved when a child is missing. ...READ MORE FROM KCCI

FROM WHO-TV: Police say Waukee couple overdosed on heroin with infant in vehicle

DES MOINES, Iowa –A growing trend that’s becoming disturbingly normal for police. “It’s scary but it is nothing new. We’ve been hearing that over time across the nation people are lacing heroin and other narcotics with fentanyl. The lengths police say that Waukee couple Jake Stratton and Britteny Ballinger went to early Sunday with their three-month-old child in the vehicle shows how addicting it is.  READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Lawsuit over 'Ruthie' beer alleges altercation between brewery owner and state senator

The lawsuit filed by Ruthie Bisignano's estate seeks compensation, as well as the brewery agreeing to get its permission for future "Ruthie" business. … READ MORE FROM WOI-DT Local 5

CITYVIEW's Best Of Des Moines 2022

CITYVIEW announced its 2022 Best Of Des Moines readers' choices Feb.1. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best Local Running Event
1. IMT Des Moines Marathon
2. DAM to DSM
3. Des Moines Turkey Trot


On the Road

Iowa Living magazines feature people who drive for a living.

Darwin Beichley of West Des Moines acknowledges being the longest-serving bus driver for Waukee Schools. He began driving a bus in 1979 after he and his wife’s first child was born in 1978.

Beichley began teaching high school math at Waukee in 1972, and his wife had quit her teaching job to raise a family. They needed extra money, and he could fit driving a bus into his teaching schedule.

“The school representative showed you how to drive it. Then you took a test and you got your license. It was simple back then,” he explains. “Today, drivers require more training. I was grandfathered in.”

In the late 1970s, school buses were stick shift, double axel and more difficult to drive than today's automatic versions.

“The shape and color hasn't changed. We got more comfortable with higher back seating,” he says. “But I'm not sure they've solved the heating problems after all these years. Although mine does pretty well today.”

From the April issue of Jordan Creek Living magazine.


A good sign of warmer weather ahead. Photo by Sharon Vickery

Send your photos to tammy@iowalivingmagazines.com

Birthdays and Notables!

Happy Birthday to these celebrities: Jesse Plemons, Michael Fassbender, Quavo, Bethany Joy Lenz, Christopher Meloni, Linda Hunt, Clark Gregg, Adam Rodriguez, Lindy Booth, Drew Van Acker, Bobby Bones, David Ferrer

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Morning Chuckle
What do you call a turtle that is only awake at night?
A NOCTURTLE! Lots of answers sent in to this one! Thanks for participating: Peri VanTassel, Lori Bluml, Donna Willems, Ann Bailey, John Zeitler, Gail Tomlinson, Zach Greenwood


Why is Turtle Wax so expensive?

Have a guess? Email tammy@iowalivingmagazines.com 


If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 xt. 311.

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