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Wednesday, June 8, 2022
Good Wednesday Morning to You!

The twit is about to hit the fan. Or the tweet. Or whatever you want to call it.

If you haven’t heard by now, billionaire Elon Musk has threatened to pull out of his deal to buy social media giant Twitter because he is alleging that the company has been “suppressing” the number of fake accounts it has.

Yikes. This single move has those in the social media marketing world shaking in their bots. Yes, bots. For those of you who don’t know — or don’t care — bots are what this is all about.

Bots are fake accounts that are created for the purpose of advertising and spam. In other words, they are the root of a massive marketing scam that charges advertisers who are paying to reach humans but instead get bots. Musk says Twitter accounts may be as many as 20% bots. Twitter says it’s more like 5%. Musk is concerned. We all should be, too.

Through the years, I have given presentations on social media fraud to a variety of organizations. They were eye openers for many, but at the end of the day, few people truly cared. That is starting to change. Here are a few facts I shared then:

  • In 2018, Axios reported on a New York Times investigation that said more than 48 million Twitter users are fake and have been designed to simulate real people.
  • This isn’t just a Twitter problem. CNN reported that Facebook shut down 5.4 billion fake accounts in 2019. CNN also reported in 2012 that 25% of Facebook users admit to lying on their profiles, one of the ways that Facebook says it can target advertising messages.
  • Adweek noted in 2015 that despite most Facebook users thinking their posts go to all who follow them, only 2.6% of Facebook organic posts can actually be viewed.
  • In 2015, The Week shared that up to 62% of all web traffic comes from bots.
  • And maybe most alarming, emarketer.com stated that $42 billion was lost globally in digital ad fraud in 2019.

So the Twitter fake account news really isn’t surprising, and it may just be a ploy for Musk to negotiate a lower purchase price, but it should be a wake-up call for marketers and advertising agencies that have taken Twitter and other Big Tech company at their word.

Have a wonderful Wednesday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
shane@dmcityview.com
515-953-4822, ext. 305

 
 

Your Clear Mortgage forecast from Jason Parkin

Rain chances diminish as we head into the day, and we’ll stay dry into early Thursday afternoon. Another round of rain heads our way late Thursday afternoon into Friday morning, then the weekend looks dry. Highs stay in the 70s through Saturday.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

 
 
Things To Do
 
Featured Home For Sale
 
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
 
625 Silverleaf Ln,
Waukee, IA 50263
$475,000
 
Contemporary, modern, with a touch of glitz & glam! This stunning home greets you with gorgeous curb appeal & just keeps getting better from there. Walnut hardwood floors. Huge windows for natural light throughout. Spacious open kitchen with high-end cabinetry, gas range, & fantastic walk-in pantry. Gas fireplace & accent wall in the great room... SEE MORE ON THIS LISTING.
 
 
See More Homes For Sale
 
Headlines

FROM KCCI: Iowa Primary Election: Find results here

Grassley, Franken win nominations ...READ MORE FROM KCCI

FROM WHO-TV: U of I to launch Center for School Mental Health

IOWA CITY, IOWA — The Iowa Board of Regents has approved a plan to spend $20 million in federal pandemic relief funds to found the Iowa Center for School Mental Health at the University of Iowa... READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Des Moines police identify 21-year-old woman shot and killed downtown Monday night

The shooting happened in the 700 block of Robert D. Ray Drive around 9:30 p.m. Monday..… READ MORE FROM WOI-DT Local 5

 
 
Best Of Des Moines 2022

CITYVIEW announced its 2022 Best Of Des Moines readers' choices Feb.1. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best Local Pawn Shop
1. Solar Loan & Sales
2. The Pawn Store
3. A to Z Pawn

 
Personalities
 

Toddler deals with unknown allergies

Since birth, Connie Wright’s toddler, Jesse, has dealt with severe psoriasis — an inflammation that results from his allergies to food and environmental elements. He tends to break out more when he’s outdoors and seems to constantly have a runny nose. The spring and summer months tend to be the worst, Wright says, although Jesse flares up any time the seasons change.

“We have to limit him being able to play in the grass and dirt like other children because it causes more flareups,” she says. “And he always has to have shoes on. With such sensitive skin, we have to be careful with how many baths we give him, so that also limits his play. Of course, we’re always watching what he eats. He is only 2 so often doesn’t understand why he can’t roll around in the dirt and grass like other kids.”

[...]

From the May issue of Altoona Living magazine.

 
Scores
MLB, June 7: Orioles 9 Cubs 3, Rays 4 Cardinals 2, White Sox 4 Dodgers 0, Phillies 3 Brewers 2, Blue Jays 7 Royals 0  ... READ MORE
Iowa Cubs, June 7: Toledo 9 Iowa Cubs 3
NHL June 7: Lightning 4 Rangers 1
 
Birthdays and Notables!
 

Happy Birthday Beckham Miller!

Happy Birthday to these celebrities: Ye, Torrey DeVitto, Nancy Sinatra, Bonnie Tyler, Frank Grillo, Maria Menounos, Julianna Margulies, Keenen Ivory Wayans, Kelli Williams, C.T. Fletcher

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

 
Morning Chuckle
 
The answer to yesterday's riddle:
What would you get if you crossed a turkey with a ghost?
A POULTRY-GEIST! Got it Gail Tomlinson, Rich Hoidahl, Sherrie Colbert and Markie Harper
Or A GOBBLING GOBLIN! Nice one Marilyn Harlow
 

TODAY'S RIDDLE:

What do you name a camel with no humps?

Have a guess? Email tammy@iowalivingmagazines.com 

 

If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 ext. 311.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign-up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!

 

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Johnston, Iowa 50131

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