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Thursday, July 7, 2022
Good Thursday Morning to You!

I bought a newspaper last week — a good, old-fashioned, traditional, paid subscription newspaper. I swore I would never publish one of those again, but here I am. A paid subscription newspaper publisher of the Guthrie County Times Vedette in Panora.

In my early years, I oversaw newspapers and shopping guides covering much of Dallas, Boone, Story and Greene counties, starting several from scratch. After that, I managed a commercial printing operation, a small daily newspaper, and a group of weekly newspapers and shoppers in southeastern Nebraska and southwest Iowa. Building readership through paid circulation is a difficult task, and one that I did not have much success doing. Few have. The traditional model of newspapering based on subscription revenue and a reliance on legal advertising is broken. I am convinced of that, and you likely are, too.

Our company, Big Green Umbrella Media, has changed a great deal since I started it in 2003. It had to, or we wouldn’t be here today. We have more readers and more advertisers than ever before, and we accomplished this in ways much different than most newspapers. But regardless of the type of media, the focus has to be on growing the audience. Ultimately, what that means is creating more eyeballs for advertising. If you don’t get results for your advertisers, you don’t survive today. Period.

Beyond that, a publisher also has to truly care about the community. Local media ownership is important, as I have seen too many out-of-staters — and even out-of-towners — destroy newspapers and the hearts of the communities they were supposed to serve.

Michael Gartner told me more than a decade ago that he felt a day would come when the large media corporations would no longer be satisfied with the profit margins of the newspapers they depleted, and the publications would be owned locally once again. That’s happening right now. In Storm Lake. In Spencer. In Indianola. And more to come, certainly.

We are glad to be part of this trend. I say that carefully, as our company is based in Polk County. Even so, we are planning to continue to have an office in Guthrie County, but, more importantly, we also live, work and play there. My wife, Jolene, and I own a home in the county, and we have gotten to know many great people. We see passion in Guthrie County, and that inspires us. We also believe we can take some of what we have learned through the years and apply it to a paid subscription newspaper, too.

This effort is going to take time, patience, a financial investment and trust, but we believe it can happen. We have also learned to slow down, listen and learn before making any rash decisions.

Like other local publishers across the state, we are going to be experimenting with new models and making every effort to ensure that the community newspaper — and local journalism — is around for many years to come.

Have a thoughtful Thursday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305


Your Clear Mortgage forecast from Jason Parkin

Rain chances continue through the day today and linger into the morning hours on Friday. We may then see a few widely-scattered storms in the heat of the day Friday before drying out Saturday and Sunday. Temperatures stay in the 80s through the weekend. Rain chances return Monday and Tuesday.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

Featured Home For Sale
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
13521 Village Ct,
Clive, IA 50325
Beautiful opportunity to live in the sought after Lake Pointe Townhomes! Awesome location, near grocery stores, restaurants, DSM Golf, west side hospitals! Open floor plan featuring vaulted ceilings, warm and white finishes, formal office with French doors, hardwood floors, newer carpet, pantry space, sunlit 4 season sunroom!
See More Homes For Sale

FROM KCCI: Minburn Bike Trail restaurant may be forced to close

MINBURN, Iowa — A popular restaurant on the bike trail in Minburn may have to shut its doors. The Nineteen14 restaurant is in a lease dispute with the city. The city wants to sell the historic depot building and that's setting up a city vs restaurant battle. ...READ MORE FROM KCCI

FROM WHO-TV: Supply critically low as ‘Battle of the Badges’ blood drive begins

DES MOINES, Iowa — The annual Battle of the Badges Blood Drive is underway and there’s plenty of time for you to take part and support your favorite emergency responders. You can stop in at any LifeServe Blood Center to donate and cast your vote between your local EMS, fire, or police departments... READ MORE FROM WHO-TV

FROM WOI-DT Local 5: Yes, Tuesday's storm was a derecho

July 5, 2022 marked the fourth derecho to impact Iowa in the last two years..… READ MORE FROM WOI-DT Local 5

Best Of Des Moines 2022

CITYVIEW announced its 2022 Best Of Des Moines readers' choices Feb.1. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best State University in Iowa
1. Iowa State University
2. University of Iowa
3. University of Northern Iowa


Meet Anna Tecklenburg

From a family of teachers

By T.K. West

When Anna Tecklenburg started college, she was undecided on a career path. However, after working part-time as an elementary associate in her hometown of Humboldt, she soon realized that her calling was to become an educator. Tecklenburg graduated from Buena Vista University in 2017 then spent time working as a substitute teacher. During that time, she worked with students from preschool to high school, allowing her to explore different grade levels and determine what she really enjoyed teaching.

“Being one of five kids, I am used to a little bit of chaos! My dad was a sixth-grade teacher for 33 years and two of my siblings are also teachers, so teaching runs in the family,” Tecklenburg says.

From the July issue of Adel Living magazine.

MLB, July 5:  White Sox 9 Twins 8, Cubs 2 Brewers 1, Braves 3 Cardinals 0, Royals 7 Astros 4 ... READ MORE
Iowa Cubs, July 5: Iowa Cubs 4 Indianapolis 1  
Birthdays and Notables!

Happy Birthday to these celebrities:  Ringo Starr, Shelley Duvall, Kirsten Vangsness, Dylan Sprayberry, Jim Gaffigan, Cree Summer, Amy Carlson, Jorja Fox, Michelle Kwan, Allen Payne

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

Morning Chuckle
The answer to yesterday's riddle:
What did the kitten have at its  birthday party?
A POUNCE HOUSE! Thanks Rich Hoidahl!
Or A CATNIP CAKE! Thanks Gail Tomlinson!
Or PURRSENTS! Thanks Rex Post!


What do you call a french guy in sandals?

Have a guess? Email tammy@iowalivingmagazines.com 


If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 ext. 311.

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Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131