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Thursday, Aug. 4, 2022
Good Thursday Morning to You!

Shortages. Back orders. Out of stock. Delayed shipments. Those are words and phrases that are, unfortunately, all too common today.

I have been waiting for two years for repair parts on our camper. Car lots are mostly empty. Candy is in short supply. Sriracha sauce is scarce. The list goes on and on, and I haven’t even mentioned all the things with computer chips.

We are getting frustrated. In a country full of entrepreneurs, it is difficult to understand how some quick thinkers can’t respond in timely ways to offer the supply for the apparent demand. The answers, of course, vary greatly. Long lead times. Worker shortages. Reliance on production in other countries. COVID. Again, the list goes on.

Our industry has not been spared. The commercial printer we use told us that they only had enough paper to print our publications for a few more weeks. No promises after that. One of the reasons offered is the paper mills are focusing more on producing shipping boxes than newsprint. Think about that next time you receive a small Amazon shipment packed in a large box.

As such, we have been forced to use a variety of paper stocks. And, of course, printing prices have increased as well. Higher prices for lower quality stock. It doesn't make sense, but that is where we are at.

The world of printing and publishing has changed. Some publications can still get by printing in black and white on standard newsprint. We want to do more than “get by,” so we use better paper stocks and full-color printing. Peter Wagner, who owns and operates newspapers in northwest Iowa, once told me, “I guess you could buy a black and white TV, but why would you?” The same thing goes for newspapers and magazines. Advertisers expect more. Readers expect more.

I am often asked why we don’t print our publications on all glossy stock. The answer, of course, is price. Publications that do print on all gloss typically have low press numbers and a small readership. We have large press numbers and a large readership. In order to print on all gloss, we would need to charge significantly more for advertising, and most of our customers would rather invest their advertising dollars in reaching more potential customers than being on all-glossy stock. Meanwhile, we offer a combination of glossy stock and premium newsprint in most of our publications. And if our advertising customers want something else, and are willing to pay for it, we work to accomplish that for them. Again, supply and demand — assuming there are no shortages, back orders, out of stock or delayed shipments.

Have a thoughtful Thursday, and thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
shane@dmcityview.com
515-953-4822, ext. 305

 
 
Scores
 

Iowa Cubs Aug. 3: Toledo 3  Iowa Cubs 8

MLB Aug. 3: Pirates 8 Brewers 7 ,  Tigers 1 Twins 4, White Sox 4  Royals 1   ... READ MORE

 
 

Your Clear Mortgage forecast from Jason Parkin

Things will be a little bit cooler today before we return to highs in the 90s on Friday. Most of Saturday looks hotter and dry, but rain chances move in Saturday evening through Sunday afternoon.

For help with preapprovals or refinancing, get in touch with Jason at parkin.mortgage

 
Featured Home For Sale
 
Attention Realtors, post your listings here for $50. Contact pat@dmcityview.com for details.
 
$615,000
3100 S.W. 32nd Place
Des Moines, IA 50321
 
This wonderful walk-out ranch home is located in the Southern Hills area just off Park Avenue in a quiet cul-de-sac. This home has an open concept with tall ceiling heights, lit shelving around the living area, cherry finishes on the main floor that includes the kitchen, dining room, living room with gas fireplace, laundry, master bedroom/bath, second bedroom and bathroom...
 
 
See More Homes For Sale
 
Headlines

FROM KCCI: Some Iowa hospitals close beds as demand for service decreases

DES MOINES, Iowa — Despite Iowa's increase in COVID-19 cases in recent weeks, health care providers say it's nowhere near as bad as it's been. "Overall, those COVID numbers are down, which has meant there's less demand for beds," said Eric Lothe, the COO of UnityPoint Health-Des Moines. ...READ MORE FROM KCCI

FROM WHO-TV: DMPD: Couple had kids in car during police chase that ended with PIT maneuver

DES MOINES, Iowa – A chase that started in Des Moines and ended with a PIT maneuver in Ankeny landed a Huxley couple in jail early Wednesday after police discovered their two small children had been along for the ride. ...READ MORE FROM WHO-TV

FROM WOI-DT Local 5: 49-year-old woman dead, 4 others injured in crash, police say

DES MOINES, Iowa — A 49-year-old woman died and four more remain hospitalized after a crash in Des Moines Wednesday evening, according to a Des Moines Police Department press release....READ MORE FROM WOI-DT Local 5

 
Best Of Des Moines 2022

CITYVIEW announced its 2022 Best Of Des Moines readers' choices Feb.1. You can find all the results from the poll in the February issue of CITYVIEW magazine!

Best Local Wine Selection at a Restaurant
1. Louie’s Wine Dive
2. Fresko Natural Food
3. District 36 Wine Bar & Grille

 
Personalities
 

Meet Christina Piscitello

Enjoys the transitions in third grade

By T.K. West

After living out of state and spending some time in the fashion industry, Christina Piscitello knew she belonged in the Des Moines metro area as an educator. Piscitello began her teaching career as a long-term English Language Learners (ELL) substitute for the Urbandale Community School District at Rolling Green Elementary School. She then transitioned into the third grade where she has been teaching for the past nine years.

“Rolling Green is unique in the Des Moines area in that it is a small school and offers a year-round calendar, both important aspects to my job choice. I love that Rolling Green only has two sections per grade because it allows me to get to know and build relationships with all of the third graders each year, as well as many students from younger grade levels. I am grateful, too, that I am able to work with some of my closest friends who I’ve met throughout my teaching career,” Piscitello says.

... Read More From the July issue of Urbandale Living magazine.

 
Birthdays and Notables!
 

Happy Birthday Evan Summa!

Happy Birthday to these celebrities:Meghan, Duchess of Sussex, Barack Obama, Cole Sprouse, Dylan Sprouse, Crystal Bowersox, Billy Bob Thornton, Abigail Spencer, Chet Hanks, Daniel Dae Kim, Bobby Shmurda, Jeff Gordon, Kelley O'Hara

SUBMIT: Send your birthday greetings and congratulatory notes to:tammy@iowalivingmagazines.com

 
Morning Chuckle
 
The answer to yesterday's riddle:
Q: What do hippos smell like after taking a bath?
A: A WET HIPPO! Beckham got it but thought he was wrong. Gail Tomlinson got it.
 

TODAY'S RIDDLE: 

Q: What kind of hippo is trying to take over the world?

Have a guess? Email tammy@iowalivingmagazines.com 

 
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If you would like to advertise in this daily newsletter, please contact Pat Checketts at pat@dmcityview.com, or call 515-953-4822 ext. 311.

P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker who you think would enjoy waking up to The Daily Umbrella each weekday morning, please share our newsletter sign-up page with them! Visit www.thedailyumbrella.com and click on the SUBSCRIBE link on the upper right-hand side!

 

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Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131

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