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In your email and online every week.


"Turn your face to the sun and the shadows will fall behind you."


Good, old-fashioned communication

Communication. It’s a simple word with a simple meaning. So how did it get so complicated? For the most part, our society existed for a long time with two very basic forms of communication: verbal and written.

If people wanted other people to know something, they told them. Or if they weren’t able to communicate it verbally, they wrote it down where others could see it. Done.

The invention of the telephone seemingly improved this, allowing for faster communication. The fax machine then provided an electronic transfer of the written word. Additional time was saved. Email simplified the process more, especially with business communication.

Then along came cell phones. Although those who used them excessively were annoying at first, we got used to being accessible all the time. But did communication improve? Hmmm.

We started texting. It was a bit clunky at first, but we could avoid those potentially lengthy phone calls and communicate quickly with a group of people. Surely, this helped us communicate better, right? Not well enough, apparently. We evidently needed a way to broadcast our breakfast selections and cat photos to the masses, so social media came along.

But these forms of verbal and written communication were still not enough. We needed video to better communicate. Skype, FaceTime and Zoom calls surely made our communication streams better, right?

Through all these “improvements,” we seem to have more trouble communicating effectively today than we ever have. Some say it’s because we have too much going on in our lives now and can’t juggle it all. Others say our attention spans have diminished. And many of us claim that we just can’t cut through the “noise.”

Well, the solution may be right in front of us. Maybe it’s time to get back to some good, old-fashioned, face-to-face communication. It doesn’t get any simpler than that.

Thanks for reading.

Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305

Seen Around Town

Hailey Johnson, Connie Tolle and Melissa Tolle at the Chamber’s ribbon cutting for Trainers Edge on Aug. 13.

Sample Urbandale upcoming

Sample Urbandale, A Celebration of Business, Presented by Party on the Lake is Thursday, Nov. 18, 5-8 p.m. location to be announced. Cost is $35/person and attire is cocktail/business. Register at https://businesses.uniquelyurbandale.com/events/details/sample-urbandale-a-celebration-of-business-presented-by-party-on-the-lake-11119?calendarMonth=2021-11-01. Refunds/credit will be given until Nov. 1.  


Joint Legislative Forum

The Urbandale, Ankeny, Grimes, Johnston and Polk City chambers of commerce are hosting a Joint Legislative Forum Monday, Nov. 15, 11:30 a.m. to 1 p.m. at Stoney Creek Hotel & Conference Center, 5291 Stoney Creek Court, Johnston, to hear from your State Representatives and State Senators. Cost is $25. Register with the Johnston Chamber of Commerce at https://johnstonchamber.com/news-events/events/#!event/register/2021/11/4/joint-legislative-luncheon.

City and School Board elections deadlines

The next regular City/School Election will be held Tuesday, Nov. 2. Oct. 18 is the deadline to pre-register to vote and to request an absentee ballot. Visit the Dallas County Elections webpage, https://www.dallascountyiowa.gov/government/county-government/auditor/elections-office/2021-city-school-election-information, for 2021 City/School Election details, including the candidate lists. Visit the Secretary of State's website, https://sos.iowa.gov, to determine your voting precinct and polling location.

Robert Andeweg, incumbent, is the only person to have filed for election to the seat of mayor. Two At-Large City Council seats are up for election. Candidates who have filed for those seats are Amy Croll, John Bouslog and Larry McBurney.

UCSD has eight candidates running for three open seats during this year’s School Board Election. They are: Steve Avis, Tami Biggerstaff, Daniel Gutmann, Heath Hinkhouse, Kevin Johnson, Rachel Kent, Jenny Meade, Jason Menke.


UCSD School Board Candidate Forum
The Urbandale Chamber of Commerce welcomes the community to get to know each of the Urbandale Community School District school board candidates and where they stand on the issues by attending a virtual School Board Candidate Forum from 11:15 a.m. to 1 p.m. Friday, Oct. 29. Learn more and register online at https://businesses.uniquelyurbandale.com/events/details/candidate-forum-urbandale-school-board-12090?c=6. The virtual candidate forum will be broadcast live on Zoom, as well as recorded and available for you to view at your convenience.

Upcoming events

Trunk or Treat will be held Thursday, Oct. 28 from 5:30-6:30 p.m. in the Urbandale Police Department parking lot. Kids will receive candy and enjoy seeing the decorated vehicles.

Beggars Night is Saturday, Oct. 30, 6-8 p.m.

Joke of the week:

How does the moon cut his hair?

Eclipse it!

Your Urbandale Living magazine

Mailed to residents of Urbandale the first Thursday of each month. 

This month's cover story: 

Home run

Residents share home renovations that “hit the ball out of the park.”

By Darren Tromblay

Judging by the popularity of websites like Pinterest and TV channels like HGTV and DIY Network, home improvement projects are all the rage right now. Since many people have spent more time in their homes than ever before during the last 18 months, it’s not surprising that they are noticing their home’s imperfections and outdated styles and being inspired to take on projects worthy of social-media posts and magazine spreads. From small projects, like installing a tile backsplash, to the more complex, like a whole-room re-do, residents are hitting the ball out of the park with their renovations.


Read this month's issue
Your retirement is more than a Google search

By Loren Merkle

According to a recent survey, about 30% of people rely on Google to inform their financial strategy. This statistic isn't surprising, considering how frequently we all turn to the Internet for information. Recently a friend and I disagreed on the meaning of the word “behoove,” so what did we do? We turned to Google to settle it.

I was curious to see what kind of advice an Internet search could yield, so I started by looking up one of the common questions I hear, "Do I need $1 million to retire?" The results of the search varied. Some articles said $1 million is a good start, while others said it isn't enough. 


Read More
Flu vaccine: when, why and who?

By Dr. Amy Petersen

Now is the time to get your flu vaccine. Flu season runs from October to May and causes symptoms of fever, chills, cough, body aches and headaches. Every flu season is different, and we know flu vaccines can vary in how well they work. However, receiving a flu vaccine every year offers the best available protection and has been shown to reduce illnesses, hospitalizations and deaths from the flu. Flu vaccination is even more important this year considering the ongoing COVID-19 pandemic.

The CDC recommends everyone 6 months of age and older receive a flu vaccine every year, ideally by the end of October. 


Read More

48% of Living magazine readers keep their issue for 3 weeks or more. That shelf life provides even more bang for your advertising buck. Contact us today to learn how to make our readers your customers. As always, thanks for reading. 


P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker that you think would enjoy weekly highlights of the Urbandale Living Weekly, please share our newsletter sign up page with them! Go to www.iowalivingmagazines.com and select email blast sign up at the top right.

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8101 Birchwood Court, Suite D
Johnston, Iowa 50131