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In your email and online every week.

How many licks does it take to get to the center of a Tootsie Roll Pop? The answer? Nobody cares. What we do care about is whether or not our Tootsie Roll Pop wrapper has a picture of a boy in an American Indian costume shooting an arrow at a star so we can redeem it for a free sucker. Sound familiar?
The rumor that Tootsie Roll Pop wrappers with an American Indian can be redeemed for free candy has plagued the Tootsie Roll company for years. According to Tootsie Roll Industries, which introduced Tootsie Roll Pops in 1931, they never held any kind of promotion involving the collection or redemption of any of their wrappers.
The rumor may have started because of contests connected with the packaging of children’s products during the era when Tootsie Pops were first promoted. The various markings of each Tootsie Roll Pop wrapper may have also prompted tales about certain wrappers being “special.” We do remember Willy Wonka, after all.
Tootsie Roll Industries continues to receive a steady stream of letters from consumers attempting to redeem their American Indian wrappers, processing hundreds per week. In the early years, the company replied to each prize-seeking letter writer with regrets. In 1982, they created their “Legend of the Indian Wrapper” to accompany those letters “with the hope that children’s liking for a good story would help to assuage their disappointment.”
So how many of the wrappers actually have a picture of a boy in an American Indian costume shooting an arrow at a star? I am personally consuming a bag of Tootsie Roll Pops to be sure, but various sources say the answer is somewhere in the neighborhood of 30%.
I recall eagerly taking these marked wrappers to a little corner market in my hometown as a child, and the owner would gladly give me a free Tootsie Roll Pop in return. According to Tootsie Roll Industries, some individual store managers took it upon themselves to redeem the wrappers, but the exchange was never sanctioned by the Tootsie Roll company itself.
Are you curious how the Tootsie Roll company is replying to requests today? I am, and that’s why I am mailing one in. You can join me by sending your wrapper and request to: Tootsie Roll Industries, 7401 South Cicero Ave., Chicago, IL 60629. I will let you know what I hear.
Have a great week, and thanks for reading.
Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305
Seen Around Town

The Urbandale Chamber of Commerce celebrate a ribbon cutting for the grand opening of Kwik Star at 10101 Plum, Urbandale on Nov. 3.

Adult DIY:
Pop-Art Paint Your Pet

Paint a Pop-Art style portrait of your pet or favorite animal at the Adult DIY: Pop-Art Paint Your Pet, Nov. 23, 6-7:30 p.m., at Urbandale Public Library Meeting Room A/B, 3520 86th St. If you want your own, personalized painting you can email a photo of your pet or animal of your choice to sstanton@urbandale.org. She will then create a paint-by-number type picture from your photo that you can trace and paint using colors of your choice. Adults 18 and older only. Limited space, registration required. For information, email sstanton@urbandale.org.

Pajama Poker Run

The Pajama Poker Run, set for Dec. 4, is a community event designed to encourage the community to have some fun and shop local in their PJs. Start at the Urbandale Chamber to receive a map of the selected locations and instructions. At each stop, participants will collect a playing card with the goal of dropping off their "poker hand" at the Chamber when they are done and showing Chamber staff their receipts to record the amount of shopping they did during the event. Top Prizes will be awarded for the best poker hand, to the person who spent the most with our local businesses, best PJs and a PJ Team Spirit Award. 

Mitten Tree
donations sought

The Urbandale Public Library is accepting winter accessory donations such as mittens, gloves, scarves and hats throughout the month of December for their mitten tree.


• Sample Urbandale, A Celebration of Business, Presented by Party on the Lake is Thursday, Nov. 18, 5-8 p.m. location to be announced. Cost is $35/person and attire is cocktail/business. Register HERE.

• The Urbandale, Ankeny, Grimes, Johnston and Polk City chambers of commerce are hosting a Joint Legislative Forum Monday, Nov. 15, 11:30 a.m. to 1 p.m. at Stoney Creek Hotel & Conference Center, 5291 Stoney Creek Court, Johnston, to hear from your State Representatives and State Senators. Cost is $25. Register with the Johnston Chamber of Commerce HERE.

• Holiday Music Concert: Urbandale Community Adult Bands will perform their Annual Holiday Music Concert Dec. 6 at 7 p.m. at Franklin Junior High Auditorium, 4801 Franklin Ave., Des Moines and Live Streaming HERE.


Joke of the week:

Why couldn’t the bicycle stand up by itself?

It was two tired!

Your Urbandale Living magazine

Mailed to residents of Urbandale the first Thursday of each month. 

This month's cover story: 

Residents’ Choice awards

Northwest Polk County residents share their favorites.

By Tammy Pearson

More than two decades ago, CITYVIEW launched its Best Of Des Moines readers’ poll, and it continues to grow in popularity. In the same tradition, now for the third year, Big Green Umbrella Media, the publisher of CITYVIEW and this magazine, shares the results of the Northwest Polk County Residents’ Choice poll. From boutiques to plumbing companies to home improvement contractors, Northwest Polk County residents have again voted on their favorites. See which of last year’s top vote-getters again captured the support of local residents and which new winners have emerged.


Read this month's issue
Finding focus

Urbandale’s DeDurr set to publish children’s book.

By Darren Tromblay

Patty DeDurr of Urbandale will be the first to tell you that she isn’t a farm girl.

But while her actual farm experience is limited, she does have a love of goats.

“Once you meet some of these goats on the many hobby farms in Iowa, you will fall in love,” she says. “They are so silly, sweet, fun and loveable.” 

It should be no surprise, then, that DeDurr’s first foray into publishing involves a goat and something more familiar and serious to her — ADHD, or attention deficit hyperactivity disorder.

ADHD is a subject that DeDurr knows all too well, having been diagnosed with the condition in her 20s.


Read More
The irreplaceable head

By Mike Johnson

Christian author Kyle Idleman made the observation, “What you win (people) with is what you win them to.” For people looking for the real deal, the church shouldn’t put center-stage anything less than the real deal.

When musician Jon Steingard announced in 2020 that he no longer considered himself a Christian, he was among a number of notables famously deconverting or deconstructing their faith in recent years. As a leader in a local church, what I found interesting was that Steingard identified a rock concert as a catalyst for his faith departure. There was nothing in particular about the band (Coldplay) or their performance that directly challenged his beliefs. Steingard realized that the spiritual experience and unity in worship he felt at church could be had elsewhere. 


Read More

39% of local residents say they use Twitter on a regular basis, but 80.1% read the print edition of their Living magazine. Who says print is dead?  As always, thanks for reading.


P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker that you think would enjoy weekly highlights of the Urbandale Living Weekly, please share our newsletter sign up page with them! Go to www.iowalivingmagazines.com and select email blast sign up at the top right.

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