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In your email and online every week.

Get Involved!
Getting involved are two words we often hear, but we don’t often do. There’s a reason why we don’t get involved: it requires extra work.
I made a decision early on in my career that being involved in the communities we serve was going to be an integral part of our operations plan. It is now part of our company culture.
As a media company, we are in the communications business. With that in mind, all of us in the industry should be leaders in communicating with our customers — not only our advertisers but our readers, viewers and listeners, too. Communicating through our own media channels isn’t enough today. Unfortunately, most residents can’t name the publisher or editor of their local newspaper, or the manager of the local TV or radio stations. I didn’t want to be that person, so I made a concentrated effort to get involved in dozens of community groups. I believe that it was an integral part of our company’s early success. I also quickly learned that I can’t do it all myself, so I made community involvement part of our employee job descriptions. I tell everyone who interviews with us that if they don’t want to be involved in the communities we serve, then this is not the job for them.
Many years ago, when I was the publisher of a newspaper in Boone, my friend Chris Moffitt suggested that I join the Kiwanis Club. So I did, and it was one of the better decisions I made there. Chris sold me on the importance of being involved locally and explained how it was a vital part of his business operations. He also pointed out that his competitors down the street didn’t get involved in any community organizations, and that they seemed to be doing just fine. That was a great and humble point. None of us have all the answers, but we all should do what we think is right, what fits our own plans, and what we can realistically commit to.
Meanwhile, it is important to note that there is a difference between being involved and being committed, whether that be in work or personal relationships. Former tennis star Martina Navratilova may have defined it best when she said, “The difference between involvement and commitment is like ham and eggs. The chicken is involved; the pig is committed.”

Which one are you?

Have a great week, and thanks for reading.
Shane Goodman
President and Publisher
Big Green Umbrella Media
515-953-4822, ext. 305
UMS ELP students invited to “take over” Snookies Malt Shop

Urbandale Middle School students (Leo Morocho, Tisha Alex, Sophia Bootman and Will Schaefer, pictured) in the Extended Learning Program took their “first quintile choice project” to the next level by pitching new ice cream topping recipes to local ice cream shops. Students were surprised and delighted when they received a response from the famous Snookies Malt Shop on Beaver Avenue.

Snookies has invited UMS ELP students to “take over” their shop for a behind-the-scenes look at everything that goes into creating and producing flavors, as well as giving students a chance to whip up their ideas for new creations with available ingredients. Although closed for the season, students were given a private tour of the shop on Friday, Oct. 29.

Flavors created by UMS ELP students include: Maple Marvel, “Creamy, with a pop of maple syrup flavoring and a spark of cinnamon roll bits.” Halloween Blast, A base of vanilla ice cream with a crunchy feeling from the sprinkles. Then, a mouthful of tasty mini M&Ms. Rainbow Rockstar, “enjoy the colorful, sweet, and delicious ice cream that melts in your mouth. You can experience a chewy sensation of different flavors. Cookie Crumble, vanilla ice cream base with a whole lot of crunch. Enjoy eating animal crackers, fudge stripe cookies, mini Oreos, Chips Ahoy, and cookie dough all in one sundae.

Enjoy a Halloween treat: Snookies will be open for a special Halloween event from 3-9 p.m. on Saturday, Oct. 30. All children wearing a costume will get a free spooktacular kids cone. While the Snookies menu will be limited, there will still be many favorite Snookies’ treats.

City and School Board elections Nov. 2

The City/School Election will be held Tuesday, Nov. 2. Visit the Dallas County Elections webpage, https://www.dallascountyiowa.gov/government/county-government/auditor/elections-office/2021-city-school-election-information, for 2021 City/School Election details, including the candidate lists. Visit the Secretary of State's website, https://sos.iowa.gov, to determine your voting precinct and polling location.

Robert Andeweg, incumbent, is the only person to have filed for election to the seat of mayor. Two At-Large City Council seats are up for election. Candidates who have filed for those seats are Amy Croll, John Bouslog and Larry McBurney.

UCSD has eight candidates running for three open seats during this year’s School Board Election. They are: Steve Avis, Tami Biggerstaff, Daniel Gutmann, Heath Hinkhouse, Kevin Johnson, Rachel Kent, Jenny Meade, Jason Menke.

ARL Therapets at the Library

Cat McAuliffe will be visiting the library with her TheraPet Dottie to discuss Things to Think About Before Adopting a Pet. This program is offered to supplement the Urbandale Public library’s Grief (Nov. 3) and Paint Your Pet (TBD) programs.

Cat is a trained veterinary technician with more than 15 years’ experience in both private practice and animal shelters. She developed ARL's pet therapy program, which launched as ARL TheraPets in September 2015. She now manages the program — recruiting an training new volunteers, evaluating and certifying TheraPets teams, and providing ongoing support to current teams and partner facilities. Cat has eight pets of her own (all adopted), two of which — a bulldog and an African gray parrot — are TheraPets certified.

Recommended for families, teens and adults. Two sessions are offered to accommodate demand but register for only one date: Nov. 5, register here or Nov. 19, register here.


• Join Library staff Nov. 3 at 6:30 p.m. as they partner with grief and loss experts from Iowa Donor Network for a free program, “Holiday Survival Guide.” This program is recommended for teens and adults. Registration is required online HERE . 

Sample Urbandale, A Celebration of Business, Presented by Party on the Lake is Thursday, Nov. 18, 5-8 p.m. location to be announced. Cost is $35/person and attire is cocktail/business. Register HERE.   

• The Urbandale, Ankeny, Grimes, Johnston and Polk City chambers of commerce are hosting a Joint Legislative Forum Monday, Nov. 15, 11:30 a.m. to 1 p.m. at Stoney Creek Hotel & Conference Center, 5291 Stoney Creek Court, Johnston, to hear from your State Representatives and State Senators. Cost is $25. Register with the Johnston Chamber of Commerce HERE.

Joke of the week:

What do a witch and a candle have in common?

They are both WICK - ed!

Your Urbandale Living magazine

Mailed to residents of Urbandale the first Thursday of each month. 

This month's cover story: 

Residents’ Choice awards

Northwest Polk County residents share their favorites.

By Tammy Pearson

More than two decades ago, CITYVIEW launched its Best Of Des Moines readers’ poll, and it continues to grow in popularity. In the same tradition, now for the third year, Big Green Umbrella Media, the publisher of CITYVIEW and this magazine, shares the results of the Northwest Polk County Residents’ Choice poll. From boutiques to plumbing companies to home improvement contractors, Northwest Polk County residents have again voted on their favorites. See which of last year’s top vote-getters again captured the support of local residents and which new winners have emerged.


Read this month's issue
Programs serve students with unique needs

Urbandale 4+ Programming provides students a transition-based education

By Lindsey Giardino

In 2018, the Urbandale Community School District recognized that, even though some students had met the credit requirements for graduation, they were not yet ready to pursue post-secondary opportunities related to living, learning and working.

Because of this, Urbandale 4+ Programming was developed — an initiative that includes two programs, BOOST and BRIDGE, that aim to help students close the gap between current skills and those needed for post-secondary life. The BOOST program is set up for students who have met their graduation requirements and are working toward independent living, full-time work, trade programs or community college.


Read More
Being social is good for what ails you

By Susie Ray

Humans are inherently social. We are wired for connection. We crave relationships. We enjoy and will actually thrive when we are actively connected to one another.

Research proves that staying active, as we age, has a variety of health benefits. Being socially active provides benefits, too. Everyone realizes the need and value of exercise for a high quality of life; the connections you make with others and the relationships you continue to build also have a major impact on your overall wellness.

Creating social relationships and connecting with other people is a huge part of what shapes us throughout our lives. Whether you are shy or have the gift to gab, maintaining a socially active lifestyle can impact your mental, physical and emotional wellbeing. 


Read More

83% of Living magazine readers are between the ages of 25-64, the time of life when most purchases are being made. Keep that important statistic in mind when deciding where to place your advertising dollars. If you are looking to reach local adults with expendable income, then we can help. Contact us today to learn how. As always, thanks for reading. 


P.S. As a free newsletter, we rely on readers like you to grow our subscriber list. If you have a friend or coworker that you think would enjoy weekly highlights of the Urbandale Living Weekly, please share our newsletter sign up page with them! Go to www.iowalivingmagazines.com and select email blast sign up at the top right.

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Big Green Umbrella Media, Inc.
8101 Birchwood Court, Suite D
Johnston, Iowa 50131